5 Signs of a Sticky Brand
The 5 signs of a sticky brand: work differently; doring customers; more profit; competitors avoid you; continually innovate. How do you stack up?
5 Signs of a Sticky Brand
Category: Customers
Goals Shape Brands
Goals Shape Brands
Goals shape brands. They become the guiding purpose of a business, and provide a lightning rod to organize people, create energy and make decisions.
What Makes A Brand Sticky
What Makes A Brand Sticky
Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
The Double-Edged Sword of Digital Marketing
The Double-Edged Sword of Digital Marketing
The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?
The #1 Sales Obstacle: INACTION
The #1 Sales Obstacle: INACTION
The number one obstacle in every sales cycle is inaction. Often it’s easier for customers to delay or cancel a project than commit to it.
Inaction is a common element in the buying process, and sales people must be aware of it and manage it. Otherwise, sales will be needlessly lost.
The Customer Short List: Are You Even Being Considered?
The Customer Short List: Are You Even Being Considered?
Your customers don't make rational buying decisions. Actually, nobody does. We do the best we can with the information we have. Even with critical purchase decisions we still make compromises. It's because we're human. Our brains just don't have the memory capacity...
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Jeremy Miller
Top 30 Brand Guru
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