CONTACT

Category: David Aaker

« back to blog

Brand Naming Process: How to Name A Business or Product

Brand Naming Process: How to Name A Business or Product

By Jeremy Miller
An introduction to a brand naming process. Learn a systematic approach to generating and selecting brand names, and how to test them. It's a proven approach, but it does take time and creativity to get it right.
Neutralize the Competition

Neutralize the Competition

By Jeremy Miller
Growth is important, but it's not the only strategy. Think like a judo strategist when attacking a disruptive innovation. Neutralize the competition and use their strengths to win.
Start A Fire

Start A Fire

By Jeremy Miller
It's hard to ignore an energized brand. You may have never used Uber's services, but I'm sure you've heard of the company. Brand energy is one of the most important differentiators. Start a fire in your brand to stand out.
Why Apple Music Is Losing to Spotify

Why Apple Music Is Losing to Spotify

By Jeremy Miller
Apple Music is losing the war to Spotify, because Apple forgot that success comes from challenging convention not challenging competitors. Spotify is the category leader in paid streaming music, and Apple Music is just an also ran service.
3 Pitfalls of Managing Multiple Brands

3 Pitfalls of Managing Multiple Brands

By Jeremy Miller
For a small business to manage multiple brands is an expensive and often unrealistic proposition. Think twice before splitting your brands. Build a strong corporate brand.
If It Ain’t Broke, Break It!

If It Ain’t Broke, Break It!

By Jeremy Miller
The pace of change is accelerating in business. It's our new reality. Brands are shifting. Strategies are shifting. Industries are shifting. Embrace this reality. Sticky Brands do this by saying, "If it ain't broke, break it."
Apple Pay and Apple Watch Are Bigger Than You Think

Apple Pay and Apple Watch Are Bigger Than You Think

By Jeremy Miller
Apple has a sticky brand because they redefine categories, not launch products. Other companies launch innovative products, but Apple stands heads and shoulders above their peers by continually redefining categories. Apple Pay and Apple Watch redefine the mobile payments and wearables categories.
Brand Momentum

Brand Momentum

By Jeremy Miller
Brand momentum is exciting and powerful when your brand is rising, but terrifying if it's declining. Energy accelerates the impact of your brand, but it's elusive. Here are 3 tips to increase your brand's momentum.
Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

By Jeremy Miller
Brands have a shelf life--typically 3 to 7 years. As they age and mature, companies have to rethink and reposition themselves for the times. What is innovative today can become common place tomorrow.
Less Strategy, More Execution

Less Strategy, More Execution

By Jeremy Miller
No one is born with perfect vision and purpose. The only way to find it is to live it and look for it. Strategizing and planning will only take you so far. Then you have to act.
Marketing Is Not Magic

Marketing Is Not Magic

By Jeremy Miller
There is nothing magical about marketing. It’s straight-up, process-driven work. The fundamentals are the same for every organization. The difference is how they are executed. Execution is the great leveler of brands.

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

  • This field is for validation purposes and should be left unchanged.

Jeremy Miller

Top 30 Brand Guru

Download our Latest Guide

Download
Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.