The Will to Win: How Great Brands Fight the Status Quo
Great brands challenge the status quote, and they fight for it. No one created a great brand by being a copycat. Fight for what you believe in.
Category: David vs. Goliath
David vs Goliath: How Trisura Beats The Big Companies
"If the big companies did everything right, there wouldn't be room for us," says Mike George, CEO of Trisura. Small and mid-sized companies, like Trisura, have an opportunity to compete and win against the giants of their industry. They create a David vs Goliath story by finding areas where the giants are lacking.
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Jeremy Miller
Top 30 Brand Guru
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