Sticky Brands are visual brands, and choose their brand colors deliberately. Color affects brand development. It sets the tone of your brand, and influences if your customers will like you before they buy.
Your brand’s colors are far more than aesthetic choices. DECO Windshield Repair leverages their brand colors to make their mobile kiosks stand out, attract clients and reinforce the client experience. Color is powerful part of your brand. It engages your clients at an emotional level and helps them recall your firm and make it sticky.
Every growing company tries and abandons strategies: products fail, partnerships fail, business ventures fail. Change is necessary for growth, but not everyone will see it that way. Not everyone is going to agree with the changes, and some may get malicious. Manage people with an axe to grind after your company changes direction.
Mahatma Gandhi said, “First they ignore you, then they ridicule you, then they fight you, and then you win.” DECO Windshield Repair applies this strategy too, and has disrupted the auto glass industry in Western Canada.
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Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
