At any given time 3% of your market is buying, the rest are not. Develop client relationships 3 years before you’re needed to be your clients’ first choice when they’re ready to buy.
First Call Advantage: Be Your Clients’ First Choice
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The Best Time To Start Customer Relationships
The best time to initiate customer relationships is three years before they need you. Instead of competing for existing demand, build relationships so your customers call you first when they’re ready to buy.
Two Stages of Demand Generation
Generating leads for your business has two fundamental components: attraction and engagement. Each on its own is not enough. You’ve got to put them together in creative ways to make your brand more findable, referable, memorable and desirable.
Feeding The Content Beast
Your content is the foundation of your digital brand. The content your company produces drives social media, influences your search rank and feeds your website. It builds your company’s credibility by demonstrating your firm’s capabilities, personality and values. And...
Think Twice Before Investing in a Social Media Community
Social media communities may be the "in thing," but are you really sure you want one for your brand? It's easy to see the successes brands like Starbucks and Deloitte are having with social media. Starbucks has over 26 million likes on Facebook, and Deloitte has over...
How To Grow A LinkedIn Group
[This post was the start of the journey. Read our ebook Nobody Likes To Dance Alone: How To Grow A Social Media Community to learn how to get your group off the ground and grow it into a boundaryless community. The Sticky Branding LinkedIn Group now has over 27,000...
Content: You Don’t Have An Option
Ten years ago some people argued they didn't need a website. They felt their business was too complex or their customers just weren't online, which meant a website was irrelevant. You don't hear that argument anymore, but you do hear people arguing today that they...
3 Pillars of Lead Generation
Lead generation is a process. It can range from very simple word-of-mouth networking to large scale advertising campaigns. No matter the scale of the program, there are always 3 basic pillars that drive effective lead generation. 1. Simple Clarity The foundation of...
Sales People Don’t Create Growth
There's a widely held myth that sales people create growth. Entrepreneurs will say, "I need a really good hunter to get our business to the next level." As if to say, hiring rainmakers will magically solve all their sales problems. It just doesn't happen. Before I go...
3 Levers to Measure a Sticky Brand
Spend a few minutes on Google Analytics, and you realize everything is measurable. You can track where visitors come from, who referred them, how long they were on your site, what pages they viewed, did they request information, and much, much more. The volume of...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
