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Instilling a Design Ethic

Instilling a Design Ethic

Design is a nebulous term. At its most trite description, it's a practice of making things beautiful. I don't share this sentiment though. Great design is functional. It solves problems. It is aesthetically pleasing, because great designs solve problems simply and...

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The Power of Attraction

The Power of Attraction

Attractive people are more persuasive than ugly people, and the same goes for websites. Attraction is a well understood factor of persuasion.  Physically attractive people have a distinct advantage.  They appear more interesting, more influential and they can ask more...

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