We are visual creatures and judge with our eyes. How your brand looks demonstrates its value. Customers choose attractive brands first!
52.2% of all website traffic was generated through mobile devices in 2018, but your customer may not be as mobile dependent as the 52.2% statistic indicates. Here’s why you should question the mobile first strategy.
Every brand has a shelf life, and it’s surprisingly short. Here’s how to spot the early warning signs your brand is out of date, and what to do about it.
A strong brand is a visual brand. You can see the difference. See the rebranding of Sticky Branding and how we refreshed our brand. We redesigned the brand from the ground up, and emphasized creating a website that sells.
Symbols are a powerful element of your brand identity system that extend beyond your logo. The goal of brand builders is to create a visual shorthand using symbols to connect and engage your customers.
An out of date website is obvious for all to see. But this may be more than a signal you need a new website. An out of date website may be a sign that your brand is out of date too.
Brand symbols function as a visual shorthand. Nike has the swoosh, and Starbucks uses the twin-tailed mermaid. When customers see these symbols they immediately think of the associated brand. The company doesn’t need words to tell their story. The symbol does it all. The article chronicles Sticky Branding’s approach to developing a symbol for our brand.
There’s no excuse for bland, boring business cards, but most are. Make a statement with your cards. What statement do you want to make with your business card?
Growing a sticky brand is a choice. The 10 Principles of a Sticky Brand define what a company needs to achieve to make their brand sticky.
We all play by the rules; Google's rules. Scan the web, and you will see website-after-website conforming to the rules. As search has grown in relevance, companies are doing everything in their power to rank high in Google. According to Marketo, "93% of B2B buyers...
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