In commoditized markets doing one thing really well is not enough to create a competitive advantage. There are 9 key…
Change matters, because it affects relevance. A disruption can make your brand irrelevant. When the pace of change is accelerating…
A strong brand must own one word in the mind of customers is considered gospel in branding circles. It's time…
Simple Clarity is the ability to describe your business and what makes it unique in ten words or less. This…
How do you differentiate your brand when all of your competitors do an amazing job? Improving your products and services…
Many industries have a hierarchy, and at the top are the influencers. Octopus Products focuses on their influencers, the designers,…
Manufacturing in North America has never been more challenging. Not only are manufacturers competing with cheap imports, they're also facing…
Your firm's strengths may not be enough to differentiate your brand. Strengths are table stakes. They are simply required to…
Companies choose Matcom, because the service is "hassle free." They stand out in a commoditized sector by creating turnkey solutions.…