Differentiate

9 Brand Differentiators to Create a Competitive Advantage

In commoditized markets doing one thing really well is not enough to create a competitive advantage. There are 9 key…

6 years ago

The Battle for Relevance: Why Change Matters

Change matters, because it affects relevance. A disruption can make your brand irrelevant. When the pace of change is accelerating…

6 years ago

Why Your Brand Must Own More Than One Word

A strong brand must own one word in the mind of customers is considered gospel in branding circles. It's time…

7 years ago

Simple Clarity: Clarity Differentiates Your Brand

Simple Clarity is the ability to describe your business and what makes it unique in ten words or less. This…

8 years ago

How To Differentiate When Your Competition Is So Good

How do you differentiate your brand when all of your competitors do an amazing job? Improving your products and services…

8 years ago

Developing Influencers: Octopus Products Focuses On Designers

Many industries have a hierarchy, and at the top are the influencers. Octopus Products focuses on their influencers, the designers,…

8 years ago

Faster is Better: Speed Differentiates Almag’s Brand

Manufacturing in North America has never been more challenging. Not only are manufacturers competing with cheap imports, they're also facing…

8 years ago

Your Strengths May Not Be Sufficient

Your firm's strengths may not be enough to differentiate your brand. Strengths are table stakes. They are simply required to…

8 years ago

Matcom Group: Hassle Free Performance

Companies choose Matcom, because the service is "hassle free." They stand out in a commoditized sector by creating turnkey solutions.…

8 years ago