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Vertizontal Marketing: The Halo Effect of Niching

Vertizontal Marketing: The Halo Effect of Niching

By Jeremy Miller
A vertizontal strategy combines specializing in a specific niche—the vertical—while still taking on general clients—the horizontal. This approach is highly effective for professional services firms operating in regulated environments like accounting, legal, insurance or financial services.
Differentiate With Your Business Model

Differentiate With Your Business Model

By Jeremy Miller
A lot of marketing is misguided, because it focuses on explaining what a company does and its service category. ...
Put Your Money Where Your Values Are

Put Your Money Where Your Values Are

By Jeremy Miller
I always get a chuckle when I see an organization's purpose and values postered on their walls. What are they ...
Brand Differentiation Starts with Simple Clarity

Brand Differentiation Starts with Simple Clarity

By Jeremy Miller
What do you do?  In very simple terms tell me who you are and what you do. It's amazing to hear how few companies ...
What Sets You Apart?

What Sets You Apart?

By Jeremy Miller
When I am interviewing job seekers, too often I hear them state the obvious and describe themselves as smart, ...

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Jeremy Miller

Top 30 Brand Guru

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