Energy Is a Powerful Brand Differentiator
Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
There’s a problem afflicting millions of salespeople every single year: Premature Price Conversations. Like the other premature affliction, it leaves both parties feeling underwhelmed, disappointed, and maybe even a little embarrassed.
It’s becoming chic to shun having a corporate website. Successful consultants, lawyers, and venture capitalists are skipping having websites.
The enemy of your brand is indifference. Be memorable with a compelling tagline that positions your brand in your customers' minds.
Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your brand at the edges.
In commoditized markets doing one thing really well is not enough to create a competitive advantage. There are 9 key differentiators. Identify your top 2 to 4 to develop a sustainable competitive advantage, and stand out in your marketplace.
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