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Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
There’s a problem afflicting millions of salespeople every single year: Premature Price Conversations. Like the other premature affliction, it leaves both parties feeling underwhelmed, disappointed, and maybe even a little embarrassed.
It’s becoming chic to shun having a corporate website. Successful consultants, lawyers, and venture capitalists are skipping having websites.
The enemy of your brand is indifference. Be memorable with a compelling tagline that positions your brand in your customers' minds.
Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your brand at the edges.
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Jeremy Miller
Top 30 Brand Guru
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