Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
There’s a problem afflicting millions of salespeople every single year: Premature Price Conversations. Like the other premature affliction, it leaves both parties feeling underwhelmed, disappointed, and maybe even a little embarrassed.
It’s becoming chic to shun having a corporate website. Successful consultants, lawyers, and venture capitalists are skipping having websites.
The enemy of your brand is indifference. Be memorable with a compelling tagline that positions your brand in your customers’ minds.
Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your brand at the edges.
In commoditized markets doing one thing really well is not enough to create a competitive advantage. There are 9 key differentiators. Identify your top 2 to 4 to develop a sustainable competitive advantage, and stand out in your marketplace.
It’s easy to ignore companies that don’t engage with you, but it’s hard to ignore a conversation. Conversations are the secret weapon of Sticky Brands, because a conversation is a two-way dialogue to share ideas and opinions. And that spark of engagement can shatter the trap of indifference that so many companies fall into.
Simple Clarity is the ability to describe your business and what makes it unique in ten words or less. This is deceptively hard, especially for an innovative, growing company. Simple, clear communication immediately differentiates your brand. It demonstrates your company is not only innovative, it’s credible.
How do you differentiate your brand when all of your competitors do an amazing job? Improving your products and services can take you only so far, and niche marketing has its limitations too. Move beyond the tactics and build a community for your brand.
Manufacturing in North America has never been more challenging. Not only are manufacturers competing with cheap imports, they’re also facing steep competition at home. Almag Aluminum differentiates their brand by focusing on speed. Faster is better.
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