Energy Is a Powerful Brand Differentiator
Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
Energy Is a Powerful Brand Differentiator
Category: Differentiation
Premature Price Conversations
Premature Price Conversations
There’s a problem afflicting millions of salespeople every single year: Premature Price Conversations. Like the other premature affliction, it leaves both parties feeling underwhelmed, disappointed, and maybe even a little embarrassed.
The Secret Brand Everyone Knows About
The Secret Brand Everyone Knows About
It’s becoming chic to shun having a corporate website. Successful consultants, lawyers, and venture capitalists are skipping having websites.
Be Memorable: Own a Position in Your Customers’ Minds
Be Memorable: Own a Position in Your Customers’ Minds
The enemy of your brand is indifference. Be memorable with a compelling tagline that positions your brand in your customers' minds.
Great Brands Are the Same but Different
Great Brands Are the Same but Different
Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your brand at the edges.
9 Brand Differentiators to Create a Competitive Advantage
9 Brand Differentiators to Create a Competitive Advantage
In commoditized markets doing one thing really well is not enough to create a competitive advantage. There are 9 key differentiators. Identify your top 2 to 4 to develop a sustainable competitive advantage, and stand out in your marketplace.
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Jeremy Miller
Top 30 Brand Guru
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