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What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

By Jeremy Miller
Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
Energy Is a Powerful Brand Differentiator

Energy Is a Powerful Brand Differentiator

By Jeremy Miller
Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
Premature Price Conversations

Premature Price Conversations

By Jeremy Miller
There’s a problem afflicting millions of salespeople every single year: Premature Price Conversations. Like the other premature affliction, it leaves both parties feeling underwhelmed, disappointed, and maybe even a little embarrassed.
The Secret Brand Everyone Knows About

The Secret Brand Everyone Knows About

By Jeremy Miller
It’s becoming chic to shun having a corporate website. Successful consultants, lawyers, and venture capitalists are skipping having websites.
Be Memorable: Own a Position in Your Customers’ Minds

Be Memorable: Own a Position in Your Customers’ Minds

By Jeremy Miller
The enemy of your brand is indifference. Be memorable with a compelling tagline that positions your brand in your customers' minds.
Great Brands Are the Same but Different

Great Brands Are the Same but Different

By Jeremy Miller
Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your brand at the edges.
9 Brand Differentiators to Create a Competitive Advantage

9 Brand Differentiators to Create a Competitive Advantage

By Jeremy Miller
In commoditized markets doing one thing really well is not enough to create a competitive advantage. There are 9 key differentiators. Identify your top 2 to 4 to develop a sustainable competitive advantage, and stand out in your marketplace.
Conversations Spark Brand Engagement

Conversations Spark Brand Engagement

By Jeremy Miller
It's easy to ignore companies that don't engage with you, but it's hard to ignore a conversation. Conversations are the secret weapon of Sticky Brands, because a conversation is a two-way dialogue to share ideas and opinions. And that spark of engagement can shatter the trap of indifference that so many companies fall into.
Simple Clarity: Clarity Differentiates Your Brand

Simple Clarity: Clarity Differentiates Your Brand

By Jeremy Miller
Simple Clarity is the ability to describe your business and what makes it unique in ten words or less. This is deceptively hard, especially for an innovative, growing company. Simple, clear communication immediately differentiates your brand. It demonstrates your company is not only innovative, it's credible.
How To Differentiate When Your Competition Is So Good

How To Differentiate When Your Competition Is So Good

By Jeremy Miller
How do you differentiate your brand when all of your competitors do an amazing job? Improving your products and services can take you only so far, and niche marketing has its limitations too. Move beyond the tactics and build a community for your brand.
Faster is Better: Speed Differentiates Almag’s Brand

Faster is Better: Speed Differentiates Almag’s Brand

By Jeremy Miller
Manufacturing in North America has never been more challenging. Not only are manufacturers competing with cheap imports, they're also facing steep competition at home. Almag Aluminum differentiates their brand by focusing on speed. Faster is better.
Walk The Talk. How Cabico Delivers The Human Touch

Walk The Talk. How Cabico Delivers The Human Touch

By Jeremy Miller
"It's so important to walk the talk," says Alain Ouzilleau, President of Cabico. Great marketing is tangible. It's more than words. It's an integral part of the organization, and holds up the brand like the pillars of a building.

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Jeremy Miller

Top 30 Brand Guru

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