Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
There’s a problem afflicting millions of salespeople every single year: Premature Price Conversations. Like the other premature affliction, it leaves…
It’s becoming chic to shun having a corporate website. Successful consultants, lawyers, and venture capitalists are skipping having websites.
The enemy of your brand is indifference. Be memorable with a compelling tagline that positions your brand in your customers'…
Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your…
In commoditized markets doing one thing really well is not enough to create a competitive advantage. There are 9 key…
It's easy to ignore companies that don't engage with you, but it's hard to ignore a conversation. Conversations are the…
Simple Clarity is the ability to describe your business and what makes it unique in ten words or less. This…
How do you differentiate your brand when all of your competitors do an amazing job? Improving your products and services…