Category: Differentiation

How to Develop a Strong Service Firm Brand

How to Develop a Strong Service Firm Brand

What separates one professional service firm from another? Its people. But how do you know one firm's people are ...
What Animal is your Brand?

What Animal is your Brand?

Who doesn't love a talking animal? They're cute, engaging and memorable. Think of the Alfac duck or the GEICO ...
Brand Differentiation Starts with Simple Clarity

Brand Differentiation Starts with Simple Clarity

What do you do?  In very simple terms tell me who you are and what you do. It's amazing to hear how few companies ...
What Sets You Apart?

What Sets You Apart?

When I am interviewing job seekers, too often I hear them state the obvious and describe themselves as smart, ...
Is your Unique Selling Proposition holding you back?

Is your Unique Selling Proposition holding you back?

Quick survey question: You just moved to a new city, let's say Des Moines, to open a branch office for your ...

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

  • This field is for validation purposes and should be left unchanged.

Jeremy Miller

Top 30 Brand Guru

Download our Latest Guide

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.