Category: Differentiator

How To Make Customer Service a Brand Differentiator

How To Make Customer Service a Brand Differentiator

Customer service can become a powerful brand differentiator, but only after you define how your company delivers service uniquely and better than anyone else.
9 Brand Differentiators to Create a Competitive Advantage

9 Brand Differentiators to Create a Competitive Advantage

In commoditized markets doing one thing really well is not enough to create a competitive advantage. There are 9 key differentiators. Identify your top 2 to 4 to develop a sustainable competitive advantage, and stand out in your marketplace.
Why Your Brand Must Own More Than One Word

Why Your Brand Must Own More Than One Word

A strong brand must own one word in the mind of customers is considered gospel in branding circles. It's time to challenge this convention. It takes more than one word to create a competitive advantage.
Pizza Nova: Always About Quality

Pizza Nova: Always About Quality

Quality is a brand attribute many companies lay claim to, but few can clearly demonstrate. Pizza Nova defines quality as not only a core differentiator for their brand, but a core value. You can taste the difference in their products, experience it in their service, and observe it in their business model.
Value Propositions Are Experienced Not Stated

Value Propositions Are Experienced Not Stated

You don't have to tell your customers why they should buy. Let them make up their own minds. The idea of the ...
What Animal is your Brand?

What Animal is your Brand?

Who doesn't love a talking animal? They're cute, engaging and memorable. Think of the Alfac duck or the GEICO ...
What Sets You Apart?

What Sets You Apart?

When I am interviewing job seekers, too often I hear them state the obvious and describe themselves as smart, ...

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Jeremy Miller

Top 30 Brand Guru

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