Differentiator

How To Make Customer Service a Brand Differentiator

Customer service can become a powerful brand differentiator, but only after you define how your company delivers service uniquely and…

6 years ago

9 Brand Differentiators to Create a Competitive Advantage

In commoditized markets doing one thing really well is not enough to create a competitive advantage. There are 9 key…

6 years ago

Why Your Brand Must Own More Than One Word

A strong brand must own one word in the mind of customers is considered gospel in branding circles. It's time…

7 years ago

Pizza Nova: Always About Quality

Quality is a brand attribute many companies lay claim to, but few can clearly demonstrate. Pizza Nova defines quality as…

9 years ago

Value Propositions Are Experienced Not Stated

You don't have to tell your customers why they should buy. Let them make up their own minds. The idea…

12 years ago

What Animal is your Brand?

Who doesn't love a talking animal? They're cute, engaging and memorable. Think of the Alfac duck or the GEICO gecko.…

12 years ago

Smart, Dedicated and Hard Working are NOT Differentiators

When I am interviewing job seekers, too often I hear them state the obvious and describe themselves as smart, loyal,…

12 years ago