Fearless Marketing
I think the best way to face the coronavirus is to become comfortable with being uncomfortable and with that comes, fearlessness.
I think the best way to face the coronavirus is to become comfortable with being uncomfortable and with that comes, fearlessness.
Here is a simple marketing idea to engage customers and differentiate your brand. Instead of sending Christmas cards, send New Year's cards. It'll surprise and inspire your clients.
The Kony 2012 is the fastest spreading viral video of all time. It was published on YouTube on March 5th, and within a week it achieved over 70 million views. The video is a brilliant piece of marketing. It's no accident that it has spread like wildfire across the...
There's a lot of self-proclaimed Social Media Gurus pushing their services these days. Their mission is to "demystify social media." This is just a fad. Do you remember the Email Gurus in the 1990's? I do. I distinctly remember sitting through a sales presentation...
The 3% Rule is like the 80-20 Rule. It's a rule of thumb to understand your customers' buying cycle. The goal is to understand your customers' buying habits to position your brand as your customers' first call when they're ready to buy. The 3% Rule At any given...
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