Buyers verify everything. Whatever a sales person says will be checked and double-checked online. This point was clearly driven home for me this week. Sticky Branding is in the process of upgrading our office. We're negotiating with our landlord, we're getting new...
It's very hard to trust someone who is guarded. It leaves nagging questions. Questions like, what are they holding back? What are their motivations? And, why won't they talk about it? Nagging questions are problematic in a personal relationship, but they can be...
When you peel back the onion of your life, you will find a series of habits. Most are ingrained and unconscious. You just do them. From brushing your teeth to driving to work to the foods you eat. Every day you operate with a series of routines. Habits save energy. Do...
Trust is formed (or lost) when your customers call into sales or customer service. This is the most important touch point for your brand. It's where all of your promises, values and claims come to reality. How are your sales and customer service people doing? Wars...
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Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
