Category: Dissonance

Your Website Trumps Your Sales People

Your Website Trumps Your Sales People

Buyers verify everything. Whatever a sales person says will be checked and double-checked online. This point was ...
Want Trust? Tell Your Story

Want Trust? Tell Your Story

It's very hard to trust someone who is guarded. It leaves nagging questions. Questions like, what are they holding ...
Inconsistency Repels Customers

Inconsistency Repels Customers

When you peel back the onion of your life, you will find a series of habits. Most are ingrained and unconscious. ...
Trust: Where your brand makes it or breaks it

Trust: Where your brand makes it or breaks it

Trust is formed (or lost) when your customers call into sales or customer service.  This is the most important ...

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Jeremy Miller

Top 30 Brand Guru

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