Category: Distill

What’s Your Brand’s Hook?

What’s Your Brand’s Hook?

A hook is what makes pop-music pop. It’s that riff or chorus that gets stuck in your head, and makes you want to ...
Bottling Your Remarkable Factor

Bottling Your Remarkable Factor

What makes your business stand out? Why do your customers seek you out? What is your X-Factor? I wrote in an ...

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Jeremy Miller

Top 30 Brand Guru

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