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What’s Your Brand’s Hook?

What’s Your Brand’s Hook?

A hook is what makes pop-music pop. It’s that riff or chorus that gets stuck in your head, and makes you want to listen to the song over-and-over again. Try it out. Think of Michael Jackson’s song Thriller. What comes to mind immediately? ♫ Thriller, thriller night...

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Bottling Your Remarkable Factor

Bottling Your Remarkable Factor

What makes your business stand out? Why do your customers seek you out? What is your X-Factor? I wrote in an earlier post, your customers want to know the "real you." Yes, they want a clear value proposition and value for their dollar, but that's not enough. They want...

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