Category: Distribution
Branding StrategiesSticky Brands
Growing a distributor brand: control what's in your control, and accept the rest
Distinctive Appliances: Control What’s In Your Control

Distinctive Appliances: Control What’s In Your Control

Distributors have one of the toughest branding scenarios. Their job is to operate behind the scenes, and build other companies’ brands. And if they do a good job they grow the brands they represent from niche products into industry standards. The challenge for distributors is to manage their brand as strategically as the brands they represent.

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Jeremy Miller

Top 30 Brand Guru

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