Category: domain name

Brand Names Are a Diminishing Resource

Brand Names Are a Diminishing Resource

We're facing a naming drought. Brand naming has never been more challenging, because brand names are becoming a diminishing resource. Every four-character .com domain name has been registered, and soon all the five-character .com’s will be registered too.
Naming Your Business to Drive Sales

Naming Your Business to Drive Sales

Naming your business is one the most challenging branding activities. But get it right, and a great name sets the ...

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Jeremy Miller

Top 30 Brand Guru

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