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A Leader Has To Show Up

A Leader Has To Show Up

“Leadership is scarce because few people are willing to go through the discomfort required to lead.” – Seth Godin, Tribes Brand communities are very powerful, but they don’t form and grow on their own. They need leadership. Along the social media highway you will find...

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Communities Energize Brands

Communities Energize Brands

Relationships are the secret-sauce of a sticky brand. We fall in and out of love with products, but human relationships are far more lasting. It's people that make brands stick. When you buy a new car, you love it. It's fun to drive, and fun to show off. It's your...

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