Every brand needs a voice. When working with a client, one of the very first places we start is to take a look at their messaging. We’re looking for consistency. We’re looking for effectiveness!
Fluffing up your elevator pitch waters down its impact. Catching a prospect’s attention is secondary. A strong elevator pitch delivers clarity first. Focus on the facts: you are, you do, you serve.
Simple Clarity is the foundation of your brand. It’s the ability to use an elevator pitch to simply and succinctly describe your brand. The challenge is it’s easier said than done. There are 3 ways you can share your brand story to achieve Simple Clarity.
A lot of marketing is misguided, because it focuses on explaining what a company does and its service category. You can’t differentiate your business based on what you do. For example I recently attended a networking event where all the participants got up and shared...
Your customers don't make rational buying decisions. Actually, nobody does. We do the best we can with the information we have. Even with critical purchase decisions we still make compromises. It's because we're human. Our brains just don't have the memory capacity or...
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