Category: Elevator Pitch

How to Create Effective Brand Messaging

How to Create Effective Brand Messaging

Every brand needs a voice. When working with a client, one of the very first places we start is to take a look at their messaging. We’re looking for consistency. We’re looking for effectiveness!
Don’t Make Me Think: The Art of the Elevator Pitch

Don’t Make Me Think: The Art of the Elevator Pitch

Fluffing up your elevator pitch waters down its impact. Catching a prospect's attention is secondary. A strong elevator pitch delivers clarity first. Focus on the facts: you are, you do, you serve.
Just The Facts: 3 Ways To Craft An Effective Elevator Pitch

Just The Facts: 3 Ways To Craft An Effective Elevator Pitch

Simple Clarity is the foundation of your brand. It's the ability to use an elevator pitch to simply and succinctly describe your brand. The challenge is it's easier said than done. There are 3 ways you can share your brand story to achieve Simple Clarity.
Differentiate With Your Business Model

Differentiate With Your Business Model

A lot of marketing is misguided, because it focuses on explaining what a company does and its service category. ...
Capturing Customer Attention

Capturing Customer Attention

Your customers don't make rational buying decisions. Actually, nobody does. We do the best we can with the ...

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Jeremy Miller

Top 30 Brand Guru

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