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Publish Less, Engage More

Publish Less, Engage More

There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.

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Your Blog Is Boring

Your Blog Is Boring

Your readers are tuning you out. They like your content, but they’re used to your routine. They see your posts cross their inboxes and social media feeds, but they don’t click. They’re not reading your stuff. Shake things up. Give your readers a reason to come back.

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5 Star #Fail

5 Star #Fail

I witnessed one of my favorite brands go from sticky to dud when I discovered they are filtering customer reviews. Their policy to remove negative reviews on their website is destroying the bonds of trust.

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