Why Brand Stories Succeed or Fail
Storytelling, done right, works. Research demonstrates that stories affect us at a deep neurological level.
Category: Engagement
Fewer Followers, More Engagement
What’s the minimum number of followers to achieve your sales objectives? Targeting fewer followers with higher engagement generates more sales!
Publish Less, Engage More
There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.
Your Blog Is Boring
Your readers are tuning you out. They like your content, but they're used to your routine. They see your posts cross their inboxes and social media feeds, but they don't click. They're not reading your stuff. Shake things up. Give your readers a reason to come back.
5 Star #Fail
I witnessed one of my favorite brands go from sticky to dud when I discovered they are filtering customer reviews. Their policy to remove negative reviews on their website is destroying the bonds of trust.
Measuring Content Marketing’s Effectiveness
Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.
Shoot Higher: Is Your Strategy Big Enough?
A company must seek to win in a particular place in a particular way. If it doesn’t seek to win, it is wasting the time of its people and investors. What is your company striving to achieve?
Water Cooler Moments: Sparking Conversations
Water cooler moments are the secret of creating an engaging social media group. They draw people together, spark conversation, and help it grow further, faster.
Email Outperforms Social Media 3-to-1
Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.
Imagery Rules: Images Engage Emotions
When it comes to actions, pictures engage us far more effectively than text. In seconds a picture can tell a story, convey meaning and engage our emotions. Speed is important. The faster we react, the more likely we’ll act.
Two Stages of Demand Generation
Generating leads for your business has two fundamental components: attraction and engagement. Each on its own is not enough. You’ve got to put them together in creative ways to make your brand more findable, referable, memorable and desirable.
Communities Energize Brands
Relationships are the secret-sauce of a sticky brand. We fall in and out of love with products, but human ...
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Jeremy Miller
Top 30 Brand Guru
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