Eric Ries Archives -

Pivoting Too Soon and Too Often

Pivoting is a powerful concept, especially for high growth companies. But it's being overused. A company shouldn't be pivoting multiple times per year, let alone multiple times every three years. Here is a more effective approach to evolving your strategy.

Startup Branding: Plant Deep Roots

By Jeremy Miller

The founding vision of a business is the roots of the brand. Startups, like Percy 3D, establish long lasting and scalable brands by having a strong vision. Their vision plants roots for the brand to grow and thrive.

Casualties Along The Way

By Jeremy Miller

Every growing company tries and abandons strategies: products fail, partnerships fail, business ventures fail. Change is necessary for growth, but not everyone will see it that way. Not everyone is going to agree with the changes, and some may get malicious. Manage people with an axe to grind after your company changes direction.

Spot Opportunities, Strike First

By Jeremy Miller

Muhammad Ali said, "Float like a butterfly, sting like a bee." He had an uncanny ability to spot opportunities, move quickly and strike. Driving business growth follows a similar set of principles. If you're adapting quickly your competition won't know where you're heading next, and from your vantage point they’ll seem slow and sluggish.