You can’t judge a book by its cover, and you can’t judge an experience by the sales pitch. Codify your brand experience so it’s more portable, sharable and sticky. Find the essence of the experience that your community can share openly.
Opinions are like noses, everyone’s got one. Experiences on the other hand are highly valuable. Seek out experiences so you can grow faster.
You were probably taught not to judge a book by its cover. But let's be frank, you do. We all do. We can't help ourselves. We judge with our eyes. Not only do we judge books by their covers, we judge businesses by their brands. What we see and experience influences...
Sometimes we need a hit of reality to see what's really important. You don't get repetitive customers and referrals without strong relationships. The classic model for marketing and business development is broken. It's too simplistic. The classic approach focuses on 3...
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