There is no replacement for live, face-to-face events. As good as digital media and social media are, they can’t achieve the impact of a Wow Event.
A question I get all the time, “How do I monetize a social media community?” There are 4 primary ways to monetize an online community: advertising and sponsorship, affiliate marketing, events and experiences, and loyalty programs.
Free comes with a catch. Sign up for a free newsletter, and you get spammed. Attend a free event, and it’s an infomercial. Get the first month free of a service, and you’re locked into contract. Free rarely means good. As the old adage goes, you get what you pay for....
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