You can’t judge a book by its cover, and you can’t judge an experience by the sales pitch. Codify your brand experience so it’s more portable, sharable and sticky. Find the essence of the experience that your community can share openly.
Samsung vs. Apple. Samsung delivers an amusingly biting attack on Apple ‘fan boys’ waiting in lines for technology they’ve “had for a while.” But as amusing as the ads are, they are misguided. Facts don’t sell.
Naming your business is one the most challenging branding activities. But get it right, and a great name sets the entire tone for your business and brand. It's the stickiness factor. A great name drives sales by making your brand more: Findable Referable Memorable...
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