There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.
Symbols are a powerful element of your brand identity system that extend beyond your logo. The goal of brand builders is to create a visual shorthand using symbols to connect and engage your customers.
Break free of the confines of marketing, and add a human face to your brand. Humanizing your company is an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.
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