Category: Facebook

Leaders Wanted: Choose to Lead in Social Media

Leaders Wanted: Choose to Lead in Social Media

Countless brands stunt their reach on social media, because all they do is broadcast their own content. Check ...
Social Media: You Don’t Have a Choice

Social Media: You Don’t Have a Choice

Companies have a choice: get into social media, or get into it later. Either way every company is going to have to ...
Stop Shouting! Listen. Build Your Brand Listening

Stop Shouting! Listen. Build Your Brand Listening

I don't know what it is, but for some reason when marketers turn to social media they feel compelled to shout. ...
Relationships Trump Google

Relationships Trump Google

Search is one of the most immersive Internet tools in our lives. Have a question, Google it. It's what we do. The ...
Viral Marketing Campaigns – They Can Kill You

Viral Marketing Campaigns – They Can Kill You

"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad." – Bill ...
What Makes Kony 2012 So Sticky

What Makes Kony 2012 So Sticky

The Kony 2012 is the fastest spreading viral video of all time. It was published on YouTube on March 5th, and ...
Think Twice Before Investing in a Social Media Community

Think Twice Before Investing in a Social Media Community

Social media communities may be the "in thing," but are you really sure you want one for your brand? It's easy ...
Empower Brand Fans to Spread Your Message

Empower Brand Fans to Spread Your Message

It's shortsighted to market to your social media community, but that's what many companies do. They treat the ...
Social Media Cannibals: When Communities Are Left Unchecked

Social Media Cannibals: When Communities Are Left Unchecked

Building a vibrant social media community faces a daily tug-of-war. On one side is your company's brand, and on ...
64% of Small Businesses Don’t Use Social Media

64% of Small Businesses Don’t Use Social Media

Social media used to be something used just by teens and tweens. Not anymore. Everywhere you turn you can see ...
Why Social Media Matters: Relationships

Why Social Media Matters: Relationships

If you ever needed a reason why you should jump into social media with both feet, here's one: RELATIONSHIPS. ...
Brand Leadership: Take a Stand, and Lead

Brand Leadership: Take a Stand, and Lead

Starbucks has over 20 million followers on Facebook. Impressive indeed, but that doesn't mean they're leading ...

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Jeremy Miller

Top 30 Brand Guru

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