Rebranding is a big decision. It’s like hitting the reset button for your company. If mismanaged, rebrand can have disastrous consequences.
Why Rebrands Fail
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Timing Is Everything: Dust Off Old Strategies
A prior failure doesn’t mean the idea lacks merit. Timing is everything. Don’t let a prior failure hold you back from dusting off and trying the strategy again.
Beware of Management Consultants Bearing Goals
Companies get led astray with weak goals. “50 in 5” ($50 million in 5 years) or “30 in 3” ($30 million in 3 years) sound great on paper, but are rarely achievable. Don’t let your team choose shallow commitments and unachievable goals.
Succeed With A Culture Of Failure
Companies often hire consultants so they don’t make mistakes. The challenge is innovation doesn’t happen in a vacuum. And trying to make everything perfect before you act will not mitigate risks, it just delays action.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
