It’s Ok to Change Your Brand
When your value proposition changes, it's time to change your brand. How to adjust your brand when your market shifts.
It’s Ok to Change Your Brand
Category: family business
Santa’s Workshop: A Remarkable Story and Brand
Santa’s Workshop: A Remarkable Story and Brand
Santa’s Workshop is truly a remarkable business, and embodies what it takes to grow a Sticky Brand. Learn from Nick Kringle and his family on what it takes to grow a remarkable that is recognized world wide.
Family Business Branding: It’s a Mark of Trust
Family Business Branding: It’s a Mark of Trust
Customers trust family businesses more. It doesn't matter if the brand was B2B or B2C. The family business brand creates a mark of trust, and helps to differentiate the company from its competitors.
Dealing With Disruption
Dealing With Disruption
Chances are your company is not a disruptor, but it is facing disruption. Manage disruption in your business with these 3 questions.
Family Business Is a Competitive Advantage
Family Business Is a Competitive Advantage
Being a family business can be a source of competitive advantage — provided you're proud of being a family business. And the data proves it.
If It Ain’t Broke, Break It!
If It Ain’t Broke, Break It!
The pace of change is accelerating in business. It's our new reality. Brands are shifting. Strategies are shifting. Industries are shifting. Embrace this reality. Sticky Brands do this by saying, "If it ain't broke, break it."
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Jeremy Miller
Top 30 Brand Guru
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