When your value proposition changes, it’s time to change your brand. How to adjust your brand when your market shifts.
Santa’s Workshop is truly a remarkable business, and embodies what it takes to grow a Sticky Brand. Learn from Nick Kringle and his family on what it takes to grow a remarkable that is recognized world wide.
Customers trust family businesses more. It doesn’t matter if the brand was B2B or B2C. The family business brand creates a mark of trust, and helps to differentiate the company from its competitors.
Chances are your company is not a disruptor, but it is facing disruption. Manage disruption in your business with these 3 questions.
Being a family business can be a source of competitive advantage — provided you’re proud of being a family business. And the data proves it.
The pace of change is accelerating in business. It’s our new reality. Brands are shifting. Strategies are shifting. Industries are shifting. Embrace this reality. Sticky Brands do this by saying, “If it ain’t broke, break it.”
There has never been a time in business where we have so much opportunity yet so much adversity at the same time. Family businesses that thrive through the generations embrace this dichotomy and constantly reinvent.
It really is about the money. When a brand is operating to its full potential it makes your products more findable, referable, memorable and desirable. A dynamic brand accelerates your sales funnel and grows wealth.
Changing a company name can be highly disruptive, especially with a well established brand. Archway Insurance rebranded in 2011, and got its team involved to support the process. Rebranding is sure to fail without your staff’s buy-in.
The hallmark of a sticky brand is adoring customers. The challenge is standing out, and delivering an outstanding experience. Good does not garner adoring customers. Good is average, and average isn’t worth bragging about.
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