Samsung vs. Apple. Samsung delivers an amusingly biting attack on Apple ‘fan boys’ waiting in lines for technology they’ve “had for a while.” But as amusing as the ads are, they are misguided. Facts don’t sell.
Sales people claim to lose a deal for 3 reasons: price, features, reputation. But these are superficial reasons. To avoid objections stop selling, and start facilitating.
Your customers don't make rational buying decisions. Actually, nobody does. We do the best we can with the information we have. Even with critical purchase decisions we still make compromises. It's because we're human. Our brains just don't have the memory capacity or...
Companies love to compare their products to the competition, and justify why they're better. They've got the latest doohickey, fandangled, whatyamacallit feature, which of course makes them better than the competition. RIM has embroiled itself in this classic...
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