Introducing a new concept in an established market can be an uphill battle, especially for mid-market companies like Cardinal Couriers. The service might be amazing, but it takes time to educate your customers and change their behaviors. Paradigm shifts happen one customer at a time.
No doubt about it, speed sells. We live in a time-starved, productivity obsessed world. Every second counts, and saving your clients time is a fantastic value proposition. Advertisers have been playing to consumers need for speed for decades. Just look at some of the...
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