Any company of any size can grow a Sticky Brand. There’s just three things you need to do to grow a Sticky Brand.
Relationships make brands sticky. Do your customers choose your brand first? What separates average brands from Sticky Brands is a First Choice Advantage.
Sticky Brands understand the importance of relationships. Their brand is not based on aggressive marketing and pitching. It’s based on a personal connection where their customers know, like, and trust them.
If you don’t blow your own horn, nobody will. Sticky Brands are outstanding marketers. They use all the tools at their disposal to make their brand highly visible — they make their brands appear to be everywhere.
A B2B customer can be 90% of the way through the buying cycle before they even engage a sales person. Is your call to action too late? Typical call to to actions like “contact us” or “request a demo” only work when the buyer knows what they want. How can you engage your customers sooner?
Do your customers call you first when they’re ready to buy? Silverline has created a first call advantage. They generate over 90% of their business from referrals from Salesforce.com. They’ve created an enviable position as the first call in their niche, and they’re growing rapidly as a result.
At any given time 3% of your market is buying, the rest are not. Develop client relationships 3 years before you’re needed to be your clients’ first choice when they’re ready to buy.
Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
You don't define your brand. Your customers do. Think of it this way, a brand is a file folder in your customer's mind. They experience your company, make a judgment, categorize you and file that knowledge away for later. If your business is easy to understand and has...
Content fuels the Web. It's what your customers experience online, and what brings your brand to life. Your articles, your videos, your tweet all come together and provide a sense of who you are and what it's like to work with your company. Here's the question: does...
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