Category: First Call Advantage

What Animal is your Brand?

What Animal is your Brand?

Who doesn't love a talking animal? They're cute, engaging and memorable. Think of the Alfac duck or the GEICO ...
Brand Personalities Sell; They’re Sticky

Brand Personalities Sell; They’re Sticky

Have you ever described someone as "lacking a personality?" As if to say, they were so bland and boring they ...
How to do more with less?  Focus

How to do more with less? Focus

Recessions force companies to reset, and do more with less.  As business declines companies have to reduce their ...
The Rise of Brand Journalism

The Rise of Brand Journalism

Brand journalism offers a tremendous opportunity for companies to connect with their customers and build their ...
Creating a First Call Advantage: Applying the 3% Rule

Creating a First Call Advantage: Applying the 3% Rule

The 3% Rule is like the 80-20 Rule.  It's a rule of thumb to understand your customers' buying cycle.  The goal is ...

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Jeremy Miller

Top 30 Brand Guru

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