Category: First Call Advantage

How to Grow a Sticky Brand

How to Grow a Sticky Brand

Any company of any size can grow a Sticky Brand. There’s just three things you need to do to grow a Sticky Brand.
Do Customers Know, Like and Trust Your Brand?

Do Customers Know, Like and Trust Your Brand?

Relationships make brands sticky. Do your customers choose your brand first? What separates average brands from Sticky Brands is a First Choice Advantage.
3% Rule: Engage Customers Before They Need Your Services

3% Rule: Engage Customers Before They Need Your Services

Sticky Brands understand the importance of relationships. Their brand is not based on aggressive marketing and pitching. It's based on a personal connection where their customers know, like, and trust them.
If You Don’t Blow Your Own Horn, Nobody Will

If You Don’t Blow Your Own Horn, Nobody Will

If you don't blow your own horn, nobody will. Sticky Brands are outstanding marketers. They use all the tools at their disposal to make their brand highly visible — they make their brands appear to be everywhere.
Is Your Call To Action Too Late?

Is Your Call To Action Too Late?

A B2B customer can be 90% of the way through the buying cycle before they even engage a sales person. Is your call to action too late? Typical call to to actions like "contact us" or "request a demo" only work when the buyer knows what they want. How can you engage your customers sooner?
Silverline: Growing A First Call Advantage

Silverline: Growing A First Call Advantage

Do your customers call you first when they're ready to buy? Silverline has created a first call advantage. They generate over 90% of their business from referrals from Salesforce.com. They've created an enviable position as the first call in their niche, and they're growing rapidly as a result.
First Call Advantage: Be Your Clients’ First Choice

First Call Advantage: Be Your Clients’ First Choice

At any given time 3% of your market is buying, the rest are not. Develop client relationships 3 years before you're needed to be your clients' first choice when they're ready to buy.
Demand Generation: How It Works

Demand Generation: How It Works

Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
You Don’t Control Your Brand

You Don’t Control Your Brand

You don't define your brand. Your customers do. Think of it this way, a brand is a file folder in your customer's ...
Speak Up. Let Your Personality Out

Speak Up. Let Your Personality Out

Content fuels the Web. It's what your customers experience online, and what brings your brand to life. Your ...
Your customers are drawn to the familiar

Your customers are drawn to the familiar

For the past 2 weeks my office has been caught up in World Cup madness. The TV's been on in the lunchroom, the ...
Generate Future Leads: Engage Your Market with Content

Generate Future Leads: Engage Your Market with Content

It strikes me that we are living in a golden age of marketing. We have more opportunities to connect with our ...

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Jeremy Miller

Top 30 Brand Guru

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