Category: First Choice

What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
Branding Is Simple

Branding Is Simple

Branding isn't complicated. It’s about relationships. Strong brands form strong relationships with customers. It’s that simple. When your customers know your brand, like it, and trust it — they’ll choose it first.
Give Your Customers a Reason to Come Back

Give Your Customers a Reason to Come Back

Why should your customers come back? Customer retention starts with your brand. Focus on these 7 points to engage your customers and bring them back again and again.
Feed The Buyers’ Information Needs

Feed The Buyers’ Information Needs

When your clients are looking for information about your products, give them everything! Internet research is a common step in any major purchase, and your clients research to help them get informed and mitigate their buying risks.
Want Trust? Tell Your Story

Want Trust? Tell Your Story

It's very hard to trust someone who is guarded. It leaves nagging questions. Questions like, what are they holding ...

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Jeremy Miller

Top 30 Brand Guru

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