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Branding isn't complicated. It’s about relationships. Strong brands form strong relationships with customers. It’s that simple. When your customers know your brand, like it, and trust it — they’ll choose it first.
Why should your customers come back? Customer retention starts with your brand. Focus on these 7 points to engage your customers and bring them back again and again.
When your clients are looking for information about your products, give them everything! Internet research is a common step in any major purchase, and your clients research to help them get informed and mitigate their buying risks.
Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
It's very hard to trust someone who is guarded. It leaves nagging questions. Questions like, what are they holding back? What are their motivations? And, why won't they talk about it? Nagging questions are problematic in a personal relationship, but they can be...
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Jeremy Miller
Top 30 Brand Guru
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