Branding isn't complicated. It’s about relationships. Strong brands form strong relationships with customers. It’s that simple. When your customers know your brand, like it, and trust it — they’ll choose it first.
It's very hard to trust someone who is guarded. It leaves nagging questions. Questions like, what are they holding back? What are their motivations? And, why won't they talk about it? Nagging questions are problematic in a personal relationship, but they can be...
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!