If you ever had aspirations to grow an iconic brand, now is the time. Great brands are built in periods of technological and social revolution, like between 1875 to 1925. This was the period that brought us Ford, IBM, Hershey’s, 3M, Coca-Cola, and Kellogg’s, to name a few. We are experiencing a similar shift today.
33% of the top 100 global brands are blue. Brands like P&G, IBM, GE, HP, Ford and Samsung all use blue as their primary brand color. It’s a pretty good color. Blue connotes a company that is trustworthy, established and secure. It’s the color of big, old and professional.As a result, a disproportionate number of small-to-mid size companies default to using blue in their identities too. They assume blue is a better branding choice, because it signals they are like the big, established brands. Blue is perceived as more professional. That may be true, but blue is boring!
Henry Ford famously said, "If I had asked people what they wanted, they would have said faster horses." This quote has been passed along and shared for close to 100 years, because there's some real truth to it. Ford was a man of great vision. In 1909 he said, "I'm...
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