Since the start of the coronavirus, companies have been giving away products and services for free. That’s a mistake. Here’s why and what you should really do.
Don’t Give Away Your Services for Free During the Coronavirus
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Freemium Services: Be Careful Where You Focus Your Marketing
The blowback on Instagram changing their service agreement is a wake up call for brands and marketers. Don’t anchor your brand on any one social network. They’re not there for you, they’re there for themselves. The destination of your brand is your website.
Monetizing Marketing: Crafting Experiences
Free comes with a catch. Sign up for a free newsletter, and you get spammed. Attend a free event, and it’s an infomercial. Get the first month free of a service, and you’re locked into contract. Free rarely means good. As the old adage goes, you get what you pay for....
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
