Bringing a new idea to market can be extremely frustrating. You see the potential. You see how your solutions will solve problems and aid customers, but they don't act. Buying is habitual. Customers buy what they know, like, and trust. It can take monumental forces to...
The Apple logo is one of the most iconic logos, but a recent study found only 1 out of 85 correctly recalled the Apple logo. Your brand identity may not be as important as you think.
Where does your brand play? How does it win? These are two important of the most important questions in defining your brand strategy. Position your brand to win.
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