There is nothing more intoxicating than selling a product or service that you are passionate about. It fuels you. It motivates you. It pushes you to fight and win. And that passion is exactly what drove Sticky Branding (the book) to be listed on the Globe and Mail Bestsellers List.
The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?
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