What makes strategy — and more specifically, strategic planning — so difficult is answering the how. Here are two tools to help a company develop its strategy.
Strategy Answers “How” to Get “What” by “When”
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What You Can Do To Survive the Economic Fallout of COVID-19
COVID-19 has disrupted every business around the world. In times like these, here are 3 guiding principles to navigate through the crisis.
You Don’t Need More New Goals
The #1 reason why people change jobs is due to symptoms: I hate my boss; I hate my commute; I don’t get paid enough. Success isn’t driven by symptoms, it’s driven by purposeful goals. What do you need to accomplish this year?
1 Big Goal and 3 Priorities: How Successful Teams Get Things Done
Time is the great equalizer, and the companies who are more focused and productive tend to win more often. Successful teams maximize their time by being very deliberate on two things: 1 Big Goal to focus the organization; 3 priorities / team, every 90 days.
A Simple Formula to Achieve Your Goals, From X to Y by When
Good goals stretch you to change. Use this simple formula to make your goals far more tangible and achievable, “From X to Why by When.” Here’s how to use the formula in your company.
Lead Measures: Measure the Behaviors that Grow Your Brand
How to use lead measures to grow your business. A lead measure tells you if you will achieve the goal. A lag measure shows you did it.
What Do You Want?
Creating a good strategy doesn’t have to be complicated. Your strategy starts with one deceptively simple question, “What do you want?”
Beware of Goals Masquerading as Strategies
Be wary of any business plan that sounds like: 25 in 5 ($25 million in 5 years); or 30 by 30 ($30 million 2030). These big goals may sound appealing, but they are rarely achievable.
Get Unstuck with a Transformative Goal
Grow your business through the revenue plateaus. Nothing fires up creativity like a complex problem or challenge that you want to solve. What does it take to grow through the next plateau?
Volkswagen Lost Its Purpose to be the Biggest Automaker
There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and its brand is in a crisis.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
