Busy has become a badge of honor. We reward people who work 80+ hours a week. We reward people who don’t take breaks or time off work. We reward people who forgo sleep. We reward people who say, “I’m busy.” But is being busy productive? Or more importantly, is being busy healthy? I am learning it’s not.
Growing a sticky brand is hard. Really, really hard. Every company featured in the Sticky Branding Stories column is doing something pretty amazing. And in every case they are leveraging their core capabilities and investments to grow a sticky brand. But what’s not as obvious is each of these companies have faced adversity.
2013 is around the corner, and everyone has predictions. Avoid them. No one can predict the future, but you can control your future by staying focused, working hard, having fun and being of value to others.
There is nothing magical about marketing. It’s straight-up, process-driven work. The fundamentals are the same for every organization. The difference is how they are executed. Execution is the great leveler of brands.
"The big secret in life is that there is no big secret. Whatever your goal, you can get there if you're willing to work." – Oprah Winfrey "Greatness isn't handed to anyone; it requires a lot of hard work." – Geoffrey Colvin "If you're going to work … work hard." –...
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