A brand’s heritage is a competitive advantage. There’s something remarkable in saying your company has been around for 20, 30 or 50 years. And it’s even more remarkable if you can say your company is 92 years old.Vets Sheet Metal has a unique brand asset: its heritage. They are a 92 year old, fourth generation family business. Their heritage is a competitive advantage, and their stories, relationships and history are brand assets.
It's very hard to trust someone who is guarded. It leaves nagging questions. Questions like, what are they holding back? What are their motivations? And, why won't they talk about it? Nagging questions are problematic in a personal relationship, but they can be...
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