Category: HP

Competitive Immunity: It’s Hard To Compete Against A Brand

Competitive Immunity: It’s Hard To Compete Against A Brand

It's hard to compete and win against a sticky brand. Growing your brand is a key line of defense, and provides your business competitive immunity. And with competitive immunity comes increased profits and exciting business opportunities.
Branding: Bland, Boring And Blue

Branding: Bland, Boring And Blue

33% of the top 100 global brands are blue. Brands like P&G, IBM, GE, HP, Ford and Samsung all use blue as their primary brand color. It’s a pretty good color. Blue connotes a company that is trustworthy, established and secure. It’s the color of big, old and professional.As a result, a disproportionate number of small-to-mid size companies default to using blue in their identities too. They assume blue is a better branding choice, because it signals they are like the big, established brands. Blue is perceived as more professional. That may be true, but blue is boring!
A Leader To Follow: Steve Jobs

A Leader To Follow: Steve Jobs

The world lost a giant yesterday. There are very few people who can claim to have changed the world, but Steve ...
Why We Talk About Zappos

Why We Talk About Zappos

In early 2010, Zappos made huge headlines. The business community was abuzz talking about how this young upstart ...
Making Company Names Memorable

Making Company Names Memorable

There's so much riding on a name. It sets the stage for your brand and your customer experience. Think of great ...
The Curse of Being “Professional”

The Curse of Being “Professional”

I am tired of companies that want to be "professional."  This is just another way of saying, "I want to be bland, ...

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Jeremy Miller

Top 30 Brand Guru

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