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Branding: Bland, Boring And Blue

Branding: Bland, Boring And Blue

33% of the top 100 global brands are blue. Brands like P&G, IBM, GE, HP, Ford and Samsung all use blue as their primary brand color. It’s a pretty good color. Blue connotes a company that is trustworthy, established and secure. It’s the color of big, old and professional.As a result, a disproportionate number of small-to-mid size companies default to using blue in their identities too. They assume blue is a better branding choice, because it signals they are like the big, established brands. Blue is perceived as more professional. That may be true, but blue is boring!

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A Leader To Follow: Steve Jobs

A Leader To Follow: Steve Jobs

The world lost a giant yesterday. There are very few people who can claim to have changed the world, but Steve Jobs did. His reach is nothing less than profound. As soon as his death was announced all the social networks exploded with an outpouring of grief,...

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Why We Talk About Zappos

Why We Talk About Zappos

In early 2010, Zappos made huge headlines. The business community was abuzz talking about how this young upstart revolutionized the shoe industry with their focus on customer service. Podcasters, bloggers, magazines and books were all sharing stories about Zappos. The...

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Making Company Names Memorable

Making Company Names Memorable

There's so much riding on a name. It sets the stage for your brand and your customer experience. Think of great brand names: Apple, Caterpillar, Virgin and Google. These names are memorable, repeatable and evocative. They set the tone for the companies they represent....

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