Category: IBM
Brand Differentiation
Branding: Bland, Boring And Blue

Branding: Bland, Boring And Blue

33% of the top 100 global brands are blue. Brands like P&G, IBM, GE, HP, Ford and Samsung all use blue as their primary brand color. It’s a pretty good color. Blue connotes a company that is trustworthy, established and secure. It’s the color of big, old and professional.As a result, a disproportionate number of small-to-mid size companies default to using blue in their identities too. They assume blue is a better branding choice, because it signals they are like the big, established brands. Blue is perceived as more professional. That may be true, but blue is boring!

Sales
Does Sales Need Marketing?
Does Sales Need Marketing?

Does Sales Need Marketing?

“Sales can exist without marketing, but marketing can’t exist without sales.” This attitude is pervasive, especially in traditional industries, but it’s not true. As much as marketing can’t exist without sales, sales can’t exist without marketing either. They are...

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Jeremy Miller

Top 30 Brand Guru

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