Symbols are a powerful element of your brand identity system that extend beyond your logo. The goal of brand builders is to create a visual shorthand using symbols to connect and engage your customers.
You don't have to have a huge advertising budget to get a lot of traction. Rather, it takes focus and commitment. It's amazing to consider that the Energizer Bunny campaign was launched in 1989. For 21 years we have heard the tagline, "He keeps going and going...
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