Why Brand Stories Succeed or Fail
Storytelling, done right, works. Research demonstrates that stories affect us at a deep neurological level.
Storytelling, done right, works. Research demonstrates that stories affect us at a deep neurological level.
Some companies fail to reach their potential, because the entrepreneur is chasing too many new ideas. Instead of dealing with growth, they are launching new ideas.
Being able to generate ideas on demand is a process. Apply the 3Cs of creativity to increase the quality and volume of your ideas: Consume, Connect, Create.
Every organization has an immense pool of untapped creative talent in its employees. Harness the creative genius of teams to solve complex problems.
Great ideas aren't found in a boardroom. If you're looking for a breakthrough idea get into nature. Get your team away from their desks and routines, and go find a place that feeds their creativity.
A prior failure doesn't mean the idea lacks merit. Timing is everything. Don't let a prior failure hold you back from dusting off and trying the strategy again.
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