Customers Judge Your Brand With Their Eyes
We are visual creatures and judge with our eyes. How your brand looks demonstrates its value. Customers choose attractive brands first!
Category: Identity
A Brand In Progress: Check Out the New Website!
Your brand is a work in progress, ours too. Check out Sticky Branding's new website and updated brand identity. It's a brand in progress!
A Brand to Love: Brand Mascots Tug Your Heartstrings
Brand mascots evoke powerful memories that stick with you for a lifetime. Tony the Tiger, the Pillsbury Doughboy, the Jolly Green Giant, and Mr. Clean are all mascots that personify their brands. They provide a human face that we know, like, and trust.
Most People Can’t Draw the Apple Logo
The Apple logo is one of the most iconic logos, but a recent study found only 1 out of 85 correctly recalled the Apple logo. Your brand identity may not be as important as you think.
Your Business Card Is Your Brand
Your business card is your brand. Business cards are a perfect opportunity to demonstrate what makes your company unique. "The business card is your own personal album cover," says Marc Levack, CEO of Primo Cards. "It’s your way to demonstrate how your company is unique."
Neatfreak!: Are You A Supplier Or A Brand?
It all starts with a choice. Are you supplier, or a brand? In 2008 Neatfreak made that choice, and transitioned from being a private label manufacturer to building a brand. Today they are the category leader for home organization and storage.
Developing A Brand Symbol (The Great Bee Debate)
Brand symbols function as a visual shorthand. Nike has the swoosh, and Starbucks uses the twin-tailed mermaid. When customers see these symbols they immediately think of the associated brand. The company doesn't need words to tell their story. The symbol does it all. The article chronicles Sticky Branding's approach to developing a symbol for our brand.
Macadamian: Finding A Brand Name That Sticks
Finding a sticky company name requires both curiosity and determination. Macadamian found there's in the most unexpected of places, the grocery store aisle. Play with words, and don't compromise. Pursue the right now for your brand.
LEAPJob: Core Metaphors Make Brands Leap
Core metaphors are the linchpins of brand experiences. They span cultures, languages, dialects and countries. They are universal to all human beings, and the building blocks of our communications. LEAPJob uses the core metaphor journey in its brand architecture.
DECO Windshield Repair: Color Shapes Brand Identity
Your brand's colors are far more than aesthetic choices. DECO Windshield Repair leverages their brand colors to make their mobile kiosks stand out, attract clients and reinforce the client experience. Color is powerful part of your brand. It engages your clients at an emotional level and helps them recall your firm and make it sticky.
Testing A New Brand Name: Is It Sticky?
Getting your brand name right makes all the difference in the world. But the process of finding the right name is time consuming and challenging. It takes a lot of creativity to find a short list of compelling names, and the the guts to let your market react to it and guide you to the right outcome.
Beau’s Brewery: All Natural Brand
Beau's Brewery is a young, upstart brewer challenging the goliaths of their industry. They stand out by showcasing their roots: the small family farm.
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Jeremy Miller
Top 30 Brand Guru
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