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IKEA has an ingenious brand naming system. Products are named after Swedish towns and villages, humans, and other applicable Swedish words.
I am tired of companies that want to be "professional."Â This is just another way of saying, "I want to be bland, boring and like everyone else." What is "professional?" Being safe. Blue is the professional color. IBM has made blue resonate as a strong, stable and...
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Jeremy Miller
Top 30 Brand Guru
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